Benjamin Cremaschi #30, Lionel Messi #10 and Luis Suarez #9 of Inter Miami CF unveil new jerseys during the Royal Carribean & Inter Miami CF Launch Event on January 23, 2024 in Miami, Florida.
Argentinian superstar Lionel Messi and his teammates at Major League Soccer's Inter Miami will wear the icon of Royal Caribbean International on their jerseys for the upcoming campaign, replacing crypto investment firm XBTO as the club's main sponsor.
In a statement published Tuesday, Royal Caribbean International announced it would soon "make its mark front and center" on the Inter Miami's team's soccer jerseys.
The sponsorship deal is likely seeking to harness Messi's popularity ahead of the eight-time Ballon d'Or winner's second season at Inter Miami.
Alongside partnering with Hard Rock International for a "Milanese style" chicken sandwich, Messi recently helped Royal Caribbean International to launch its enormous "Icon of the Seas" ship.
Persons:
Benjamin Cremaschi, Lionel Messi, Luis Suarez, Jason Liberty, Messi
Organizations:
Inter Miami CF, Royal, Inter Miami, Major League Soccer's Inter Miami, Royal Caribbean International, Inter Miami's, Royal Caribbean Group, Hard, International
Locations:
Miami , Florida, Florida, South Florida